Check the information architecture first
Every core product, service and use case should have a stable URL with a clear purpose. Navigation and internal links need to show both users and search engines how those pages relate.
Validate crawlability and metadata
- Confirm that production pages are not blocked by robots directives
- Add unique titles and descriptions for commercial pages
- Create and submit an XML sitemap
- Add canonical links and hreflang for multilingual equivalents
Measure the complete journey
Configure analytics, Search Console and meaningful conversion events before campaigns begin. A form submission is useful, but phone, email, download and qualified-lead events can reveal much more.
Test the human experience
Review the site on real mobile devices, check form delivery, compress heavy media and make calls to action specific. Search visibility and conversion quality should be treated as one system.